TheFitExpoTM, Northern California's Largest Fitness Expo Returns to
San Jose McEnery Convention Center July 12-13
200 of the Hottest New Health & Fitness Products and Tons of Free Samples!
Ultimate Weekend of Fitness Offers 14 Free Competitions, Non-Stop Cutting Edge Classes,
(San Jose, Calif...June 25, 2014) – TheFitExpoTM San Jose, presented by Bodybuilding.com and
sponsored by Subway Restaurants and Body Fortress, is returning to San Jose Saturday and
Sunday, July 12 and 13, 2014, at the San Jose McEnery Convention Center, 150 West San Carlos
Street, San Jose, Halls 1-2. Plenty of parking is available.
“After overwhelmingly doubling the attendance at last years TheFitExpo San Jose, we are excited
to be returning for a third year with an even bigger event,” said Erin Ferries, Executive Director,
TheFitExpo/National Fitness Productions. “California is the center of the fitness world and it is
exciting to see the Northern Cal community come together and support our event as we introduce new
competitions, exhibits, and guest speakers each year.”
Several exciting attractions this year include:
California Affiliate Showcase “Battle of the Boxes” – This event brings boxes together (CrossFit
gyms) from all over Northern California and the U.S. in order to challenge themselves and compete to
see which gym will leave with the championship. Over $5000 in cash and prizes will be awarded in the
RX division. (Register online in advance)
Functional Training Zone Featuring Battle of the Bar – This competitive sports program has been
created by Athletes for Athletes to elevate Calisthenics or street workout movements into a professional
series of competitions in order to bring it to the forefront of competitive sports programs.
Extreme Tricking and Sports Karate – Bay Area’s Team LoopKicks will host this event, performing
their aesthetic blend of kicks, flips, twists and intricate groundwork. And they’ll not only hold battles
(contests) but they will teach you how to do it, too!
Evolution Fitness Conference is open to all fitness enthusiasts and will offer cutting edge workshops
and programming including Jillian Michaels BODYSHRED, Zumba, BeachBody PiYo Live, Barre
Beyond, VivAsia Fitness Dance and more. The conference will also provide progressive education
for personal trainers and group fitness instructors who can earn up to 6 Continuing Education Units.
(Separate fee to participate).
Several fan favorite competitions set to return include: Gracie Regionals 2014 (Jiu Jitsu
Tournament), MET-Rx Odd Haugen Strength Classic (Strong Man Challenge, Grip Ironmind
Record Breaker Grip Challenge, North American MAS Wrestling Continental Championship),
34rd Annual NPC San Jose Bodybuilding, Figure, Bikini & Physique Championships (separate
ticket required), and Body Fortress USPA American Cup Powerlifting Championships.
TheFitExpo weekend will provide attendees with the opportunity to come face-to-face with top-tier
fitness celebrities. Slated to appear include: the 3X and current Mr. Olympia Champion Phil Heath;
the 4X Mr. Olympia Champion Jay Cutler; Oakland’s own Kali Muscle, the successful author, actor,
philanthropist, motivator and bodybuilder who has had over 16 million views on YouTube; the most
photographed fitness personality in history and former Ms. Fitness America Sherry Goggin; Internet
bodybuilding sensations Matt Ogus and Chris Lavado who provided truth about fitness to the masses;
World Jump Rope Champion Shane Winsor; fitness model Paige Hathaway, who is a social media
machine with 697,000 Instagram followers and 417,000 Facebook likes; and many more.
The sport of MMA returns to TheFitExpo for the third year with appearances by with some
of the world’s top MMA athletes including: Tito Ortiz (celebrity MMA Fighter and UFC Hall
of Famer); Daniel Cormier (2X Olympian Wrestler and MMA Strkeforce Heavyweight Grand
Prix Champion); Fabricio Werdum (current UFC Fighter); Alexis Davis (a Canadian Open
Grappling Champion and current MMA Fighter who is #3 in official UFC women’s bantamweight
rankings); Santa Cruz’s Luke Rockhold (a Strikeforce Middleweight Champion and current
MMA Fighter); T.J. Dillashaw (current MMA Fighter from Northern California); renowned UFC
referee and fighter Herb Dean who will host the MMA Programming; and Javier “Showtime”
Vazquez (current MMA fighter).
The Paradise Warrior Reteat comes to TheFitExpo for its 10th
melting pot of “warriors” of all ages, genders and disciplines who have the opportunity to learn the
principles and strategies of fighting that can be applied to any type of combat or in day-to-day survival.
The instructors for this event will be current MMA greats Daniel Cormier, Fabricio Werdum, Alexis
Davis, Luke Rockhold, and T.J. Dillashaw. (Separate ticketed event).
The Healthy Living Pavilion will feature a variety of seminars and healthy cooking demonstrations by
leading experts plus invaluable tips on living longer and healthier. Cooking demos include: Chef Tyler
Stone, Bravo’s Top Chef contestant who went to a local culinary school at age 11 and self-published
his first cookbook at age 18; Santa Cruz-based Jill Troderman an award winning certified holistic
nutritionist and educator who specializes in family and child nutrition; Silicon Valley’s Aaron Vaden,
owner of an innovative healthy food truck and catering service called Lean On Wheels that specializes
in gluten-free, daily-free all- natural meals as well as sports supplements in the Bay Area; and Paleo
diet expert, Lisa Herndon, owner of Lisa’s Counter Culture will share her passion for putting a modern
spin on the ancient dietary tradition of our ancestors.
Will your gym workouts pay off? Attendees will also have the opportunity to compete in the MAXREP’s
4 CA$H Competition featuring separate Bicep Curl, Dips, Pull Ups and Push Up divisions. NOR CAL’s
Best Body Parts 4 CA$H will have attendees showing off to win Best Legs, Best Biceps, Best Glutes
and Best Abs.
TheFitExpo adult tickets are $20 per day or $30 for the full weekend. Children 12 years and under
are $10 per day and children 6 and under are free. Show hours are Saturday, 10:00 a.m. - 6:00 p.m.
and Sunday, 10:00 a.m. – 5:00 p.m. Plenty of parking is available. Discount coupons are available at
participating Subway Restaurants, GNC locations and hundreds of local gyms.
TheFitExpo is produced by National Fitness Productions (NFP). Title Sponsor is Bodybuilding.com.
Presenting Sponsors are Body Fortress and Subway Restaurants. Major Sponsors are MET-Rx and
Pure Protein. Supporting Sponsors are ABB Performance, Optimum Nutrition, Sports Authority, Jillian
Michaels BODYSHRED, Zumba Fitness, AFAA, Beachbody, Active Sports Clubs and IronMind. Media
Sponsors include Iron Man Magazine and Power Magazine.
For more information on ticketing, exhibiting or sponsorship opportunities, call 888-FIT-EXPO or visit